MENGINTEGRASIKAN ETIKA BISNIS ISLAM KE DALAM STRATEGI KONTEN DIGITAL UNTUK UMKM INDONESIA

Abstract

The digitalization of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia has raised ethical challenges in digital content, such as fraud, information asymmetry, and manipulative marketing. This study aims to develop a conceptual framework integrating Islamic Business Ethics (IBE) into MSMEs' digital content strategies. Through literature synthesis from primary Islamic sources and institutional guidelines, the IBE framework is built upon the principles of tawhid, khilafah, and amanah. These principles are mapped across the planning, creation, distribution, and evaluation stages of digital content. Tawhid acts to reject deceptive content, khilafah ensures social stewardship, and amanah guarantees information transparency and accuracy. The article presents six illustrative schemes based on public MSME content to demonstrate its practical application. This framework offers an actionable tool for MSMEs, policymakers, and business incubators to create sharia-compliant content without significant financial investment. The study contributes to Islamic marketing literature by translating abstract theological principles into tactical, implementable criteria. Ultimately, this framework is expected to strengthen a trustworthy and ethical digital halal ecosystem in a competitive market