ANALISIS KARAKTERISTIK PENGGUNAAN LAHAN PERDAGANGAN JASA DAN PEMODELAN TARIKAN PERGERAKAN PADA KORIDOR JALAN GAJAH RAYA SEMARANG
DOI:
https://doi.org/10.66896/asset.1.01.2026.16Keywords:
Trip Attraction, Service Trade, Accessibility, Traffic FlowAbstract
The construction of the Central Java Grand Mosque and the opening of a new access road, namely Jalan Jolotundo, resulted in increased accessibility and land value. The impact is a change in mixed land use to trade and services which has the impact of high community movement in meeting needs and influencing traffic flow on Jalan Gajah Raya. This research aims to determine the characteristics of land use and modeling the pull of community movement. The research method used is quantitative. The sampling technique used was incidental sampling of visitors who were shopping in several stores. The analysis technique used is descriptive and multiple linear regression analysis. The variabels used are number of vehicles (X₁) distance traveled, (X₂) money spent, (X₃) availability of goods (X₄) and accessibility (X₅). From the calculations carried out, there is a strong correlation (61.8%) between variables Where the pull of community movement is influenced by the variables of the number of vehicles owned, the distance traveled and the availability of goods needed. Meanwhile, the variables of money spent and accessibility do not affect people's movements.
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